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Full Text
Scholarly Journal

ECONOMIC AND GOVERNANCE IMPLICATIONS OF AI-DRIVEN MARKETING SYSTEMS: A MIXED-METHODS STUDY ON PERFORMANCE, TRANSPARENCY, AND POLICY ALIGNMENT

Halabi, Roger

; Subrahmanyam, Satya

. Lex Localis

; Maribor Vol. 23, Iss. S4, (2025): 2189-2203.

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