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    • Full Text
    • Conference Paper
    • Research AssistantShow Research Assistant

    Selling the Problem, not Just the Technology

    Alternate title: Selling the Problem, not Just the Technology
    Banga, Olivier
    ; Abcouwer, Toon
    .      European Conference on Innovation and Entrepreneurship; Reading, (Sep 2025).
    Academic Conferences International Limited Publisher logo.
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    https://www.proquest.com/conference-papers-proceedings/selling-problem-not-just-technology/docview/3271148788/se-2?accountid=208611
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