Content area

Abstract

In an international development sector with boundaries increasingly blurred, consulting firms must respond to shifts in Official Development Assistance (ODA) and adapt to new emerging trends. This paper explores how CESO Development Consultants can reinvent its business model and go-to-market strategy to react to these changes. By using a qualitative research approach, including semi-structured interviews with key industry stakeholders, the study combines market analysis with CESO’s internal capabilities to identify new opportunities and rising challenges. The findings provide a strategic plan for CESO to adjust its value proposition, strengthen its competitiveness and achieve long-term growth in an evolving landscape.

Details

1010268
Title
Strategic Business Model Transformation for Development Consultancy: Value Proposition to Address New Customer Segment and Go-to-Market Strategy
Number of pages
27
Publication year
2025
Degree date
2025
School code
7029
Source
MAI 87/5(E), Masters Abstracts International
ISBN
9798297971127
University/institution
Universidade NOVA de Lisboa (Portugal)
University location
Portugal
Degree
M.M.
Source type
Dissertation or Thesis
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
32366544
ProQuest document ID
3271167853
Document URL
https://www.proquest.com/dissertations-theses/strategic-business-model-transformation/docview/3271167853/se-2?accountid=208611
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Database
ProQuest One Academic