E-Readers Industry: What Are the Perceptions of the Portuguese Consumers on E-Readers and How Can Brands Improve Their Positioning Strategies Accordingly? - ProQuest

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E-Readers Industry: What Are the Perceptions of the Portuguese Consumers on E-Readers and How Can Brands Improve Their Positioning Strategies Accordingly?

de Carvalho, Maria Castro. Universidade NOVA de Lisboa (Portugal) ProQuest Dissertations & Theses, 2025. 32366669.