Assessing the Dynamics of Digital Entrepreneurial Intentions

Abstract

This study aims to examine the key drivers influencing the digital entrepreneurial intention (DEI) of business students regarded as potential entrepreneurs. Using the EEM theory, the practical implications of the study are based on data collected from 400 business students at ten private universities in Bangladesh. To analyze the proposed hypotheses, a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used. The results show that digital entrepreneurial education (DEE) enhances digital competency (DC) and has a positive influence on digital entrepreneurial intention (DEI). In addition, DC has a positive effect on DEI and plays a mediating role in the relationship between DEE and DEI. Our results emphasize the importance of digital competency as a mediator between digital entrepreneurial education and intention. The study's cross-sectional design limits causal inferences. The focus on business students may also affect the generalizability of the findings. Future research could benefit from longitudinal studies and more diverse samples, including cross-country comparisons to validate the outcomes in different contexts.