Content area
Objective: The article examines the role of digital technologies, including ICTs, AI, and big data, in modernizing public management, aiming to achieve greater efficiency, transparency, and citizen participation. Such tools optimize processes and services, but implementation faces resistance to change, budgetary constraints, and digital inequality Theoretical Framework: The theoretical framework is based on theories of innovation in governance and public management. It defines Electronic Government (e-Gov) and the broader Digital Transformation. The pillars include transparency, accountability, and open government, evolving toward a collaborative and data-driven digital governance model. Method: The methodology is qualitative, characterized as exploratory and explanatory. Data collection utilized documentary and bibliographic sources (laws, articles), through a documentary survey. Analysis was performed using Content Analysis, aiming to interpret social phenomena Results and Discussion: The study concluded that digital technologies play a central and fundamental role in the modernization of public management, promoting efficiency, transparency, and citizen participation. Digital transformation is not limited to computerization, but rather implies a comprehensive overhaul of management models, organizational culture, and how governments and citizens interact. Research Implications: Digital technologies are fundamental to efficient, transparent, and participatory public management. The implication is that, to be sustainable, governments must overcome structural and cultural challenges, investing in stafftraining and digital inclusion. Originality/Value: The research demonstrates the fundamental value of ICTs in modernizing public management, seeking greater efficiency and transparency. It is original in its analysis of how digital transformation disrupts traditional bureaucratic models and discusses structural and cultural challenges to effectiveness.