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Abstract
[...]a comprehensive, creative rebranding effort is in the works and among the components are refreshed packaging, a redesigned website and brand expression on all touch points, social media, updated displays, a modernized color palette, and refined typography, led by a new Art Decoinspired logo/monogram "at the forefront of the rebrand. The MRK monogram, adapted with your initials or your name, can be downloaded to be used on stationery, on art, or could be embroidered on fashion accessories such as tote bags, caps, or small leather goods. Asked if the brand would be utilizing different channels for marketing or would be beefing up its social media presence, Kosann replied, "We actually for this fall relaunched some new campaigns in streaming, and the new branding is featured in those campaigns, the monogram being the star of the show."