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The doctrine of the Parousia, the Second Coming of Christ, occupies a central place in Christian theology yet has become increasingly displaced from the living faith of the Church. Its secularized version in the form of apocalyptic narratives has achieved wide social penetration, as reflected in Hollywood cinema, which mirrors popular cultural psyche. Applying contemporary memetic theory to theology provides a new framework for analyzing and reintegrating eschatological consciousness. The displacement of Christologically focused Parousia within theological discourse and cultural production is examined through historical, philosophical, and media-analytical perspectives, with particular attention to apocalyptic films such as The Day After Tomorrow (2004), WALL-E (2008), 2012 (2009), and The Book of Eli (2010), which reveal dimensions of eschatological consciousness discernible through a memetic lens. Building on Richard Dawkins’s concept of the meme as a unit of cultural transmission, doctrinal and practical expressions of belief are reconceived according to their cognitive and performative functions as interrelated “doctrinal/ideological” and “practical/performative” memes. Recovering the meaning of the Parousia requires theological instruction as well as memetic revitalization by embedding eschatological hope within reproducible symbols, rituals, and practices capable of engaging contemporary consciousness. Such a “memetic praxis” safeguards against both sensationalist apocalypticism and abstract doctrinalism, fostering a balanced interaction between belief and practice. An operative consciousness and formative discipline rooted in the Parousia can thus provide a vital contingency structure for faith as an ethos of attentiveness that shapes Christian identity, worship, and moral responsibility.