Content area
Societal Impact Statement
Investigation of farmers', consumers', and other stakeholders' trait preferences is vital for the adoption and impact of improved crop varieties. While qualitative research methods are known to increase the depth and scope of information from respondents, only 5% of previous trait preference studies used qualitative data in their analyses. We show that AI‐based natural language processing, particularly GPTs, is both a time and cost‐effective mechanism for accurately analyzing open‐ended trait preference data. This will contribute to the selection and prioritization of breeding targets to better meet end‐user needs, with implications for food security and health outcomes globally.
Details
Text categorization;
Labels;
Datasets;
Plant breeding;
Ontology;
Language;
Mixed methods research;
Qualitative research;
Social sciences;
Data collection;
Chatbots;
Heterogeneity;
Agriculture;
Data analysis;
Qualitative analysis;
Research methodology;
Crops;
Cassava;
Large language models;
Research methods;
Preferences;
Consumers;
Research design;
Surveys;
Natural language processing;
Information processing;
Farmers;
Households
; Brown, David 1
; Gore, Michael A. 1
; Tufan, Hale A. 1
1 Plant Breeding and Genetics Section, School of Integrative Plant Science, Cornell University, Ithaca, New York, USA