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This article explores digital business models in the Metaverse, a virtual space revolutionizing traditional models. It examines the Metaverse's immersive nature, its potential to disrupt businesses, and the importance of data-driven value propositions, personalized experiences, digital platforms, agility, disintermediation, and innovation. The research highlights the Metaverse's impact on digital models, emphasizing adaptation. It discusses challenges and opportunities, focusing on interoperability, decentralization, social interactions, and user-generated content. The article provides insights and practical guidelines for designing Metaverse-specific business models, incorporating immersive experiences, virtual assets, and systematic strategies to leverage its unique features.
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1 Department of Computer Science and Engineering, JECRC University, Jaipur, India
2 Department of Computer Science, College of Science, Northern Border University, Arar, Saudi Arabia
3 Department of Computer Science and Information Engineering, Asia University, Taichung, Taiwan & Department of Medical Research, China Medical University Hospital, China Medical University, Taichung, Taiwan & Symbiosis Centre for Information Technology, Symbiosis International University, Pune, India & School of Cybersecurity, Korea University, Seoul, South Korea
4 Department of Computer Science and Engineering, Galgotias University, Greater Noida, India
5 Hong Kong Metropolitan University, Hong Kong & Center for Interdisciplinary Research, University of Petroleum and Energy Studies, Dehradun, India & UCRD, Chandigarh University, Chandigarh, India
6 Management Department, College of Business Administration, Princess Nourah bint Abdulrahman, Riyadh, Saudi Arabia