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This dissertation examines the electrification of architecture in the early twentieth century through the actions of the General Electric Company (GE). As a case study to understand how corporations have influenced the built environment and therefore society, it asks: how did the GE act in relation to architecture? GE produced every component to generate, deliver, or utilize electricity. Despite the ubiquity of their technology in architectural applications, this connection has not been studied prior to this dissertation. The corporation developed and promoted products for different audiences isolated from each other, obscuring the span of the company’s influence, a strategy of separation. GE utilized spatial and strategic methods to construct the “separate spheres” of work and home defined by either production or consumption, following the “production boundary,” an economic concept distinguishing productive from unproductive activities. This framing conflated reproduction with consumption, devaluing reproductive labor, which maintained the labor power upon which corporations depended. GE used these perceived separations to gain market dominance and increase profit, however, architectural analysis shows that these supposed binaries were always intertwined. This dissertation combines archival evidence of GE’s practices in four architectural areas: demonstration homes, the corporate campus, urban towers, and rural electrification. Viewed together, they reveal the influence of the corporation across otherwise disparate architectures as parts of a holistic system, undoing the corporation’s strategic separations. The dissertation’s theoretical framework draws together scholarship from business histories, the social construction of technology, and Marxist feminism. This research contributes a new perspective to existing histories of modern architecture, reveals the plasticity of hegemony, the adaptability of corporate strategy, and the limits of agency within it. The findings demonstrate how now-entrenched modern social ideologies and ways of living were constructed through architectural narratives to serve the interests of the corporation, while it promised the public it was solving their problems. The architectures and accompanying ideologies must be challenged to create a future that addresses the real problems humanity faces.