Digital Audio Developments and Public Value Under Debate: The Case of National and Regional Spanish PSM

Abstract

Public service media (PSM) are undergoing essential digital transformations to compete in an audiovisual ecosystem dominated by new technological players that have reshaped traditional media consumption habits. This article examines how the digital developments of Spanish public media, within platformization processes, particularly in the field of digital audio and podcasts, integrate public service values based on a framework which identifies twelve key dimensions: universality, quality, independence, diversity, responsibility, innovation, social commitment, civic participation, media literacy, territorial cohesion, social justice, and cooperation. Using a qualitative multiple-case study methodology, these values are compared with the strategies of Radiotelevisión Española (RTVE), the media organizations grouped in the Federation of Regional Radio and Television Entities (FORTA), and Canal Extremadura. The results indicate that PSM, to varying degrees, incorporate public service values in their platformization processes. However, the findings also reveal significant challenges that, if addressed, could maximize the impact of their digital strategies.