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Last year, the Department of Justice reopened investigations into the National Association of Realtors (NAR), the largest trade association in the US for real estate professionals. The group faced several lawsuits accusing it of antitrust behavior violating the Sherman Act. In Mar 2024, NAR agreed to settle and pay $418 million while implementing key changes to the way agent commissions are paid. This was a seismic shift in the industry, affecting all real estate agents, and on a tight timeline: All changes were required to be implemented by Aug 17. A by-invitation-only network, Leading Real Estate Companies of the World (LeadingRE) is home to 400- plus US-based independent residential brokerages. Its agents needed current, accurate, and trustworthy training to understand these changes, be equipped to explain them to their clients (buyers and sellers), and create a plan for success in the new landscape. That meant LeadingRE needed to "fly the plane while building it," i.e., develop, create, and deploy high-quality content about the changes as they were taking place.