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A RECENT documentary about the rivalry between lads' mags Nuts and Zoo produced some fascinating insights.
It was revealed that the blokes who bought the mags didn't want to see near-naked supermodels on either of the glossy covers.
Instead, they wanted to see ordinary girls, the less than perfectly formed, the sort of girls who could be working behind the till in TK Maxx.
Why? Because British blokes believed, rightly or wrongly, that these ordinary-looking gals were attainable. The likes of Abby Titmuss were a far more realistic bet (in their own minds) than this week's latest supermodel.
Now, it seems that this ordinariness theory also explains the success of the Spice Girls.
The nation's little girls grew up watching them in the belief...