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The NewcastleGateshead Initiative has kicked off a massive new publicity drive across Europe which will bring thousands more overseas visitors to the city. The new campaign in Ireland, Spain, The Netherlands, Sweden and Norway will further raise the profile of the city as the up and coming short break destination for European tourists - and with every visitor spending an average of pounds 400, could generate up to a further pounds 5m in the local economy over the autumn/winter.
NewcastleGateshead, named in Newsweek International as one of the eight most creative cities in the world and voted the best place in England to visit by readers of two national newspapers, is fast becoming known as one of the top cultural destinations for European visitors.
The area's destination marketing agency, NewcastleGateshead Initiative, has already embarked upon major campaigns using advertising and public relations to boost overseas tourism this autumn and into 2004. It launched in The Netherlands last week and will be in Dublin on Wednesday this...