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Global Art of Perfumes Makes Debut in Dsseldorf
DUSSELDORF
Renamed, redefined and refined, Global Art of Perfumes, held here March 26 to 28, tried to set a new standard for the fragrance trade show or, as organizer Frank Schnitzler would prefer to call it, scent convention.
While the name was new, the event grew out of last year's Sniffapalooza Fragrance Fair, Germany's first niche event, which drew more than 1,000 visitors.
The fragrance fair moved from a small, central venue to the scenic Weimar Republic-era Rheinterrasse Hall on the Rhine. It featured big brands like Chanel, Dior, Kenzo, Guerlain and Coty, which all had large, well-appointed stands some the size of in-store boutiques in a spacious ornate ballroom. Still, niche brands had their own place in the sun a window-filled riverside room complete with tranquil seating area. About 100 niche perfumes were unveiled to the German market at Global Art of Perfumes, including a new Arturetto Landi fragrance called al03,...