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Contents
- Abstract
- The Single Category IAT (SC-IAT)
- Overview of Studies
- Study 1
- Method
- Participants
- Procedure
- IAT measure of soda brand associations
- SC-IAT measure of Coke and Pepsi brand associations
- Explicit measures of soda preferences
- Results
- IAT and SC-IAT Data Reduction
- Reliability of the SC-IAT and IAT
- Implicit and Explicit Measures of Soda Attitudes
- Correlational Analyses
- Prediction of Soda Choice
- Information Obtained From the SC-IAT and IAT
- Discussion
- Study 2
- Method
- Participants
- Procedure
- SC-IAT measure of self-associations
- IAT measure of self-other associations
- Explicit measures of self-esteem
- Results
- IAT and SC-IAT Data Reduction and Reliability Analysis
- Average Levels of Self-Esteem
- Relationship Between Implicit and Explicit Measures of Self-Esteem
- Discussion
- Study 3
- Method
- Participants
- Procedure
- SC-IAT measure of Black and White associations
- IAT measure of Black-White associations
- Explicit measures of race attitudes
- Results
- IAT and SC-IAT Data Reduction and Reliability Analysis
- Implicit and Explicit Measures of Racial Attitudes
- Explicit measures
- Implicit measures
- Correlations between measures
- Discussion
- Study 4
- Method
- Participants
- Procedure
- SC-IAT measure of female associations
- IAT measure of male-female associations
- Explicit measures of attitudes toward females
- Results
- IAT and SC-IAT Data Reduction and Reliability Analysis
- Effect of the Self-Presentation Instructions
- A Closer Analysis of SC-IAT Error Rates
- Discussion
- General Discussion
- Interpreting the SC-IAT as a Measure of Evaluative Associations
- Recommendations for Using the SC-IAT
- Conclusion
- Appendix A
Figures and Tables
Abstract
The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains—soda brand preferences, self-esteem, and racial attitudes—the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.
Over the past 20 years, there has been an increasing awareness that much social cognition occurs outside of conscious awareness or conscious control...