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American Desi, one of the first 24-hour television networks aimed at the South Asian audience in this country, was unveiled for Southland viewers during a presentation Jan. 20 at the Gaylord restaurant here.
Devoted to celebrating the "American Desi" experience from its audience's point of view, the network offers news programs, live calls, live polls, requests, chats online and on-air as well, and entertainment and sports programming, including live broadcasts of ProCricket in a fast paced three-hour format.
The American Desi network, which began airing Jan. 6, was conceived because "there is no channel currently that caters to the needs of that clientele that we're...