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Abstract
"We are extremely pleased with these results," said John Cruickshank, Publisher of the Toronto Star. "They show that the efforts by everyone at the Star and the star.com to produce a quality newspaper and an informative and lively website are being favourably received by readers of all ages throughout the Greater Toronto Area.
Cruickshank also noted that the NADbank survey shows that overall readership of newspapers in the Greater Toronto Area has remained relatively steady in the past year. He attributed this to the ability of newspapers to deliver the kind of quality content that consumers want and need. "Clearly, our readers recognize the value of the Star and thestar.com in providing such content, which makes us the preferred source for news and information in the GTA," he said.
"Our ability to connect with readers and online users will continue to distinguish the Star from its competitors," Cruickshank added. "That's why advertisers can feel confident that the choices they make with the Star and thestar.com will continue to deliver significant results for them."