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Tejano music's growth spreads to Denver.
"It's the fastest-growing segment of the Hispanic recording business," according to Time magazine, which adds that fans "range as far north as Michigan and New York City."
In addition, Newsweek describes it as "the fastest-growing market in Latin music, with annual revenues topping $100 million."
What are they talking about? Tejano music! What used to be more often called "Tex-Mex" is now experiencing a popularity which is spreading like wildfire. And don't look now, but...there are signs Colorado is starting to burn with the fever, too.
What exactly is Tejano music, and how does it differ from other Hispanic music forms? Billboard has described it as "basically Mexican polkas and cumbias, mixed with elements of rock, pop and country."
This may help make the picture a little more clear: a Tejano "ranchera" or "polka" has a much slower rhythm than the rapid-fire New Mexico-style music of, for example, Roberto Griego. It is also...