Content area
Abstract
"If you look at the stats," said Suzanne Kantra, former technology editor of Popular Science magazine and for Martha Stewart Living Omnimedia, "women either make the purchase or influence it in more than half of consumer-electronics items. When you're talking about real people, it's important to create an environment where women can be comfortable with technology."
Later, at Martha Stewart Living Omnimedia, where Kantra also hosted "Living with Technology" on Sirius Satellite Radio, she saw technology from the other side. She'd hear from manufacturers who said they had a great product for the Stewart audience: "It comes in pink."
"When you go to Gizmodo or Engadget," said Kantra, "it's shine, sizzle, pizazz. It's not the service."