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I've a feeling we're not in Hollywood anymore.
But you might like it here too, Toto. This is Dogpatch, the bayside sliver of east San Francisco that's home to the Internet TV start-up Revision3. Through the doors of this old brick warehouse and up the stairs, there's a roomful of people who make a point of ignoring the old rules of the television business. Starting with the TV part. Revision3 is home to 19 original shows, 10 of which are filmed weekly in its on-site studio. But you won't find any of them by flipping channels.
You see, here in Dogpatch, they're setting television free -- releasing the concept from its poison prison of glass and metal, so it can return to its native meaning: watching from anywhere.
And so far, people are. Revision3 was started in 2005 by Kevin Rose and Jay Adelson, the guys behind Digg.com, the popular site where users vote on the best news stories of the day. Rose co-hosts the show "DiggNation," a weekly rundown of the site's top stories, which Revision3 beams out to about 200,000 viewers per 40-minute episode. He has become a model for the kind of smart celebrity the technology scene loves -- people who are entertaining while the camera's rolling, and enterprising when it isn't.
"What's working are these host-driven shows," said Revision3 Chief Executive Jim Louderback. "The ones where you've...