arvato loyalty service: East of England Tourism appoint arvato loyalty services to increase membership revenues

M2 PRESSWIRE-August 17, 2007-arvato loyalty service: East of England Tourism appoint arvato loyalty services to increase membership revenues (C)1994-2007 M2 COMMUNICATIONS LTD

East of England Tourism (EET) has appointed arvato loyalty services, the relationship-marketing agency to increase its membership revenues by re-activating lapsed members and recruiting new members. arvato loyalty will primarily provide an outbound sales program, although there will also be some inbound activity, to provide support for the EET membership department, target and re- engage with existing members. arvato loyalty will be handling payments of membership fees, fulfilling membership packs, managing ongoing communications, arranging and managing...