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Abstract
Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that Alaska Airlines has selected Siebel Business Analytics as a key component of its customer-focused strategy. Siebel Business Analytics will enable Alaska's marketing professionals to gain rich insights into the airline's customer base. This sophisticated solution will strengthen Alaska's capacity to better evaluate customer behavior, identify purchasing trends, and design promotions that best meet the needs of its expanding customer base.
Alaska Airlines uses a proprietary customer relationship management (CRM) solution to manage its customer data. "We welcome Alaska Airlines, a true industry innovator, as a new Siebel customer," said Paul Rodwick, Vice President of Marketing, Siebel Business Analytics. "The company's selection of Siebel Business Analytics further validates that even a company that doesn't use Siebel's CRM solutions can gain significant business value by deploying Siebel Business Analytics."
Siebel Business Analytics solutions provide real-time and enterprise-wide insight for all users. Tailored for more than 20 industries and providing rapid deployment with low cost of ownership, Siebel Business Analytics applications are prebuilt enterprise solutions powered by the Siebel Business Analytics Platform, a family of next-generation BI platform products. Additional information is available at www.siebel.com/analytics.