Content area
Abstract
Cookie Jar's proven track record in production and distribution of television programs worldwide is complemented by DIC's strength in merchandising and licensing of consumer products. DIC's subsidiary, Copyright Promotions, the leading independent licensing agency in Europe, represents many of the world's most popular entertainment brands and most of the Hollywood studios. In addition, DIC has established relationships with global brands such as McDonald's, General Mills and Wal-Mart. The merger will also include DIC's one-third interest in KidsCo, an international children's television channel that currently has five million subscribers. NBC-Universal and Corus Entertainment are also partners in KidsCo.
DIC Entertainment (http//:www.dicentertainment.com), spearheaded by Chairman & CEO [Andy Heyward], has grown over the past 25 years into a leading children's media company with operations worldwide. The Company's assets include a 33% stake in the international children's channel KidsCo and ownership of pan-European licensing agency Copyright Promotions Group. DIC operations are led by President [Jeffrey Edell], who has been instrumental in DIC's strategic process and negotiated the merger deal. DIC is publicly traded on AIM, a market operated by the London Stock Exchange.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "The Doodlebops", "Caillou", "Hurray For Huckle!", "Johnny Test" and "Magi-Nation". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.