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Abstract
Coast Capital Savings is Canada's second largest credit union with total assets under administration of $11.9 billion, 380,000 members and 51 branches in the Metro Vancouver, Fraser Valley and Vancouver Island regions of British Columbia. Product innovations from Coast Capital Savings include Canada's first free chequing account from a full-service financial institution and the first business account in the country to offer unlimited transactions for a flat fee. The credit union was named one of BC's Top 50 Employers in 2009, is one of Canada's 50 Best Managed Companies and the recipient of the Canadian Co-operative Association Innovations in Co-operative Governance Award. Coast Capital Savings has also been designated a Caring Company by Imagine Canada. To learn more, visit www.coastcapitalsavings.com.
The survey also explored Canadians' attitudes towards the newly introduced tax free savings account. Fifty-four per cent of Canadians were aware of the account while 42 per cent were unaware. Four per cent were unsure. Sixty-two per cent of Canadians are more likely to open a tax free savings account because of current economic conditions. At 68 per cent, B.C. residents are even more likely to do so, compared to other Canadians.