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TenderCrisp Chicken Sandwich Is A Sensory Experience:
Tender and Juicy on the Inside and Crisp and Flavorful on the Outside
MIAMI, March 19 /PRNewswire/ -- Burger King Corporation today announced the launch of the new TenderCrisp Chicken Sandwich, a best- in-class, fried chicken sandwich that will be a permanent addition to the menu at BURGER KING(R) restaurants nationwide. New advertising will also debut featuring the indulgent chicken sandwich and reinforcing the Company's 30-year HAVE IT YOUR WAY(R) heritage. The new advertising is the second wave of television creative produced by Crispin, Porter + Bogusky following a strategic shift in the Company's advertising agency.
"Consistent with our philosophy of letting Guests HAVE IT YOUR WAY(R), our new TenderCrisp Chicken sandwich joins the great- tasting Chicken WHOPPER(R) and popular Original Chicken Sandwich on BURGER KING(R) menus nationwide," said...