Content area
Full Text
Series Captures Trendmasters as Master Toy Licensee
TORONTO, July 19 /CNW/ - NELVANA Limited (TSE: NTV and NASDAQ: NELV) today announced that its Japanese anime series, Cardcaptors, has garnered solid ratings and critical acclaim after just four weeks on Kids' WB! The series has also captured the interest of North American merchandise licensing companies, including Trendmasters, which this month signed up as the property's master toy licensee.
Cardcaptors makes its Canadian television debut on Teletoon in late August.
Cardcaptors, produced for Nelvana by Japan's Kodansha, premiered on the Kids' WB! on Saturday, June 17 at 9:30 a.m. (ET) and has captivated young viewers and delivered strong gains from its Pokemon lead-in at 9 a.m. After four weeks on the air, the show has averaged a 2.8 rating and 13 share among Kids 2-11, according to the Nielsen Television Index (NTI).