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Abstract
(Marketwire - July 06, 2010) - Marketwire announced today its acquisition of Sysomos, the Toronto-based business intelligence solution for social media monitoring and sentiment analysis. The move supports Marketwire's social media and media monitoring product offerings and reinforces the company's position as a global leader in maximizing technologies to advance communications.
"Marketwire embraced social media and digital news distribution and they've been innovators in this field. With this acquisition of Sysomos, they've done it again. Marketwire never has been 'just' a newswire, and with this addition to its suite of products and services, it offers what we all need and want most: a comprehensive social media monitoring and sentiment analysis system. This is the perfect 'rounding out' of a full communication solution." Quote Attributable to [Brian Solis LinkedIn], Principal of FutureWorks and blogger at briansolis.com
"We better our brands by listening and responding to the marketplace. People tell us what they like, dislike, want to improve, and are willing to buy -- it's brilliant; all we need to do is listen and get in on those conversations. The challenge, though, in listening and engaging within social media is identifying who is talking about you and your brand and what they are saying, and maintaining this ebb-and-flow of conversation, simply because there are millions of folks talking across millions of channels. Sysomos' tools turn those challenges into opportunities, and with an intelligent fusion of monitoring, sentiment analysis and reporting, help brands carry on conversations with the right people, in the right places. For anyone who makes social media monitoring part of their daily life, success is as much about efficiency as it is about engagement." RESOURCES Learn more MAP (Media Analysis Platform), a real-time and interactive social media analytics tool. Experience Heartbeat, the social media monitoring dashboard. Read the Mashable post "Look Who's Blogging" for more about Sysomos' reporting capabilities. Learn about business intelligence for social media by reading Sysomos' reports and whitepapers. Visit the Marketwire blog, and download our Communications Playbook that helps you make smarter communications plays. Read testimonials and success stories from Marketwire clients in the Little Book of Big Wins.