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MiN New York: Nurturing Niche Brands
A men's apothecary in manhattan's soho neighborhood called MiN New York has been scoring distribution agreements with European artisanal fragrance brands on a seemingly regular basis since opening earlier this year.
Owner and chief executive officer Chad Murawczyk, whose initial foray into beauty was the 2001 launch of a salon hair color line for graying men called MiN Men's Color Match, founded MiN New York. (The name MiN was inspired by the word minutes a nod to the three- to five-minute time frame in which the hair color was designed to set.) He followed up MiN Men's Color Match two years later with the launch of a...