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SAN MATEO, Calif. Aug. 24 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a global leading provider of predictive merchandising, marketing, trade, and shopper analytics solutions for the retail value chain, today announced that PETCO, a leading pet specialty retailer, has renewed its agreement for DemandTec's Promotion Planning and Management software service. A DemandTec customer since 2003, PETCO leverages DemandTec software services to improve its promotional responsiveness by targeting more localized ads and circulars that meet the needs of its customer base.
"DemandTec's Promotion Planning and Management software service enables us to simplify a normally complex and multi-departmental process, so we can execute promotions quickly and maximize the value of each promotion - all of which helps us better serve our customers so they can give their pets the quality of life they deserve," said Greg Seremetis, Vice President of Marketing for PETCO.
PETCO is using DemandTec's software service to efficiently manage multi-channel promotion planning across a variety of media including circulars, advertisements, direct mail, and...