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CRIME ROUNDUPS HAVE LONG proven a popular newspaper feature. But The Slammer, a paper completely devoted to mug shots and crime stories, has scored a winning formula in putting perps on Page One.
Based in Raleigh, N.C., the Slammer currently serves readers in Raleigh, Durham and Chapel Hill, Greensboro, Charlotte, Winston-Salem, and High Point, as well as Phoenix and Atlanta. It's found only in the newsracks of convenience stores like the Circle K, Han-DeeHugo, Pantry & Kangaroo and WilcoHess, where it sells for $1 a copy, and can run up to 28 pages. Editor/Owner Linda Cornetti launched the weekly in October 2007 with her son, Isaac. Today, it boasts a circ of about 50,000. Not bad, for a newspaper whose slogan is "All Crime, All the Time."
"I can't explain the popularity of it," says Cornetti, who grew up reading the twice-a-week crime roundup in the...