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M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp.
Dudgeon, Paul.
Journal of Classification; New York Vol. 19, Iss. 1, (Jan 2002): 179-182.
DOI:10.1007/s00357-001-0038-6
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Title
M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp.
Author
Dudgeon, Paul
Pages
179-182
Publication year
2002
Publication date
Jan 2002
ISSN
01764268
e-ISSN
14321343
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
751857419
Copyright
Springer-Verlag New York Inc. 2002





