- Preview Available
- Scholarly Journal
M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp.
Dudgeon, Paul.
Journal of Classification; New York Vol. 19, Iss. 1, (Jan 2002): 179-182.
DOI:10.1007/s00357-001-0038-6
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.