Content area

Details

Title
M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp.
Author
Dudgeon, Paul
Pages
179-182
Publication year
2002
Publication date
Jan 2002
Publisher
Springer Nature B.V.
ISSN
01764268
e-ISSN
14321343
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
751857419
Copyright
Springer-Verlag New York Inc. 2002