Content area
Full text
Story-driven model means 'Nonstop' content at NBC O&Os
SINCE MOVING UP to president of NBC Local Media's owned stations in 2007, John Wallace has endeavored to remake those stations - including WNBC New York and KNBC Los Angeles - into round-the-clock media outlets through local "content centers" that push to all platforms. NBC also looks to reach traditional news viewers and urban tastemakers alike through its "Locals Only" -branded station Websites.
Before heading to Nashville for BevC's News Technology Summit, Wallace spoke with Deputy Editor Michael Malone about how technology is changing the TV business. An edited transcript of the interview follows.
Describe NBC's "content centers."
It's a story-driven production model. Rather than going with a show-based model, we look at a story and how that story should live on the various platforms. Each platform has a different consumer requirement. In order for us to satisfy the consumer need across the platforms, it requires a little bit of customization of that story for the appropriate platform. The content center allows the producer to produce that story for those platforms. The newsroom technology we're using, called Dalet, enables...