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It is because plenty of change came during the 28-month reign of Hachette Filipacchi Media U.S. president/ceo Alain Lemarchand, which will officially end October 1 with Paris-based Lagardere Active ceo Didier Quillot's hire of ex-Source Interlink Media/Primedia Enthusiast Media president Steve Parr. "Didier told me that Alain's mission was to clean things up financially and streamline the company with the strong properties, which he did," says Woman's Day senior vp/chief brand officer (since May 2009) Carlos Lamadrid. "Change at WD happened last year when it was redefined as a multiplatformed brand rather than just a magazine. Didier and Alain were believers that WD must be brand-centric, and I don't expect there to be any significant change in the strategy from Steve."
Parr's strength is marketing, which Lamadrid says "is perfect...