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MARKETING LESSONS FROM THE GRATEFUL DEAD
What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott and Brian Halligan
Truth be told, I'm not much of a Grateful Dead fan. Sure, like a lot of people, I listened to them in college, but eventually my interests turned to the louder, faster end of the music spectrum when I discovered that I could listen to an entire punk rock album in the time it took the Grateful Dead to get through one of their seemingly endless jams. But despite the fact that their music doesn't really appeal to me anymore, I do respect the band's ability to inspire their devoted fan base of Deadheads and to remain successful for decades without ever really having a chart-busting hit.
According to Marketing Lessons from the Grateful Dead, however, there is more to the story. Believe it or not, underneath all the...