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Variety chain Wilkinson has launched its first range of own-brand food products.
The 54 lines have been arriving at Wilkinson's 344 stores in the past week and include biscuits such as custard creams and digestives, priced from 52p; sweets such as mint imperials and chocolate limes, priced 68p; dolly mixtures and fizzy cola bottles at 33p; plus cereal bars from 88p and snacks such as crisps (pictured).
The retailer already sells own-brand products such as paints,...