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ORLANDO, Fla., Dec. 14, 2010 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today released the first of a series of research projects seeking to understand the return on investment (ROI) of Social Media. The Alinean ROI experts analyzed which of the Fortune 500 and industries were the most popular, and what factors led to this popularity. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leverage of social media over peers. As social media grows in use, promotional power and business value, the most popular social media companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing.
Specifically, the study found the most...