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Think Computer Corp. has introduced a digital-coupon system integrated into its mobile-payments application that relies on facial recognition to confirm a user's identity at the point of sale to help combat payment fraud.
The Palo Alto, Calif.-based company is offering merchants an advertising model called cost-per-action in which they pay for a coupon only if two requirements are met: consumers must redeem the coupon through the FaceCash mobile app, and they must complete a purchase using the coupon.
"Advertisers don't have to pay for ads that don't work," Aaron Greenspan, FaceCash founder and CEO, tells PaymentsSource. "We get to collect a higher premium per coupon used because we can guarantee that...