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PaloVia: The Wrinkle-Fighting Laser
The latest weapon in the battle against wrinkles doesn't come in a jar.
Palomar Medical Technologies Inc., a developer of cosmetic laser and intense-pulsed light devices for professional use, has introduced a $499 over-the-counter laser.
The handheld PaloVia Skin Renewing Laser is the first device to be cleared for home use by the FDA to reduce fine lines and wrinkles around the eyes, brand executives noted.
PaloVia was introduced Dec. 27 in a 10-minute television spot on QVC and on qvc.com. Nordstrom will launch it later this month in 13 top doors and its Web site, according to a spokeswoman for the retailer. It's targeted...