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In the next few days, Hilton Worldwide will launch a new web-based service to help its hotel owners find the best restaurant concepts for their properties. The website www.hiltonrestaurantconcepts.com acts as a matchmaker between owners and restaurant companies with concepts that can work in one of Hilton's full-service brands. The site launches with 15 companies, including such well-known foodservice brands as Ruth's Chris, Coffee Bean and Tea Leaf, Mitchell's Fish Market and others. Only Hilton owners and others with access to Hilton's intranet can use the site.
According to Beth Scott, Hilton's vice president of restaurant concepts for full-service and luxury brands and architect of the service, more restaurant companies will be added, with as many as 50 on the list by year-end. The roster of restaurant concepts include four turnkey solutions developed by Hilton and currently available to owned and managed properties.
We chatted with Scott yesterday as she made last-minute plans for the website launch:
What is the website concept?
It's an interactive tool that will allow hotel owners and operators in our portfolios to go into the system and do a couple of things. One is a random search of the restaurants we put on the site to see who we've developed relationships with, what concepts Hilton Worldwide has created internally we...