An Exploration of the Relationship between Organizational Culture Types and Technology Acceptance in Higher Education

Abstract

This research project was done as a preliminary investigation to find the relationship between organizational culture types and technology acceptance in an institution of higher education. Thirty-nine respondents out of a single population of 443 eligible participants returned usable data. Using an online survey, subjects responded to a series of short demographic questions. They were then asked to respond to statements about how they perceived the usefulness and ease of use of two types of software found within the institution. Finally, they were asked to respond to a series of statements about the organizational culture of their institution. The data collected were analyzed using a series of ANOVAs and a Pearson r correlation. Results showed no significant correlation between the two variables. However, demographic data for the cultural means returned significant results. Some ANOVAs showed significance differences in the means of two demographic categories, though a Bonferroni post-hoc analysis to isolate the cause of the significance was inconclusive. The results suggest that there is a connection between the affiliation subjects have with their specific school and attitudes toward usefulness and usage of technology. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone [phone]. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]