Cofunds set to run moneysupermarket.com execution-only service for investment business

Abstract

Cofunds will power moneysupermarket.com's new execution-only service, but has denied the move signifies a shift to the direct-to-consumer market. The link-up will see moneysupermarket.com provide a new execution-only service for investment business, giving customers access to the Cofunds Investment ISA and the entire Cofunds range of over 1,500 funds from more than 90 fund managers. The partnership, which Cofunds says does not signify a move towards a direct service to investors, will see moneysupermarket.com have sole responsibility for the sales, marketing and promotion of the service.