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According to Publishing in China, 2nd ed., in 2007, book sales in China were $7.3 billion, average spending on books, magazines and newspapers was $4.50 per person; while in the U.S., trade book publishing was a $25 billion business and per capita book spending was $90.00. According to Xue Ye, president of the China Private Book Industry Committee, there are over 10,000 cultural companies in China, they produce about 30,000 titles a year, half of the titles on the Chinese bestseller lists come from these companies. GAPP is a ministry level government agency, the rank of its head is Minister, but on one page, it is translated as the director, on another page, it is the president, while in the organization chart of GAPP on page 13, the agency has one Minister and ve Vice Ministers. 123 92 Pub Res Q (2011) 27:9092 For any foreign publishers who want to explore the Chinese market more than simply selling translation rights, Publishing in China, 2nd ed. will provide a complete survey of the Chinese book and magazine markets and a detailed description of the industry structure.