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Michelle Smith Opens 1st Milly Store
NEW YORK
Milly's first store, an 1,800-square-foot flagship at 900 Madison Avenue and the corner of 73rd Street here, is an exercise in branding.
We want to present some of the iconic images associated with the brand, said designer Michelle Smith, citing the oversize brass Milly logo M door handles, Milly's ladylike script logo woven into rugs and Milly pink painted hangers.
Sales of $1.8 million are expected in the first year, according to Andy Oshrin, Smith's husband and Milly's chief executive officer. Oshrin said Milly has an option to use the second floor of the building for retail space if it decides to expand. We looked at this space before the recession, he said. At the peak of the real...