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48-5784 HF5825 2010-35428 CIP Iezzi, Teressa. The idea writers: copywriting in a new media and marketing era. Palgrave Macmillan, 2010. 213p index ISBN 0230613888 pbk, $18.00; ISBN 9780230613881 pbk, $18.00
Iezzi, editor of Advertising Age's Creativity, explains how modern advertising is created and describes the changes in advertising forced on the industry by interactive media. The author proceeds to address...
