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WANT TO KNOW why you should prepare for a marketing automation implementation as you would the Boston Marathon? How about what the future holds for traditional media? And do you ever wonder whether the term "marketing" has become too elastic? These are just a few of the topics addressed in BtoBlog, the newest feature on our website. Rolled out last month, BtoBlog (www.btobonline.com/btoblog) brings together blog posts from nearly two dozen top b-to-b marketers and industry analysts. Among the companies represented on the BtoBlog roster are Approva, CA Technologies, Cisco Systems, Intel and Novell.
Our aim with BtoBlog is to provide a forum for marketers to learn best practices from their peers and gain valuable insights from top thought...