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More readership-wealthy than T&C is the 10-year-old controlled-circulation bimonthly Elite Traveler, which goes gratis to 125,000 super-affluent private jet owners and passengers ($5.3 million average household income, per BPA and Prince Associates). Now, ET hits the sea with the debut of the thrice-yearly Superyachts. "The 15,000 distribution is to marinas based on the season," says director/marketing Lisa Weiss. "In summer, that means Monte Carlo and Mediterranean. In winter it means Palm Beach, the Caribbean, and the South Pacific."