Content area
Full Text
Crispin Porter reveals it matters less where you work than who you work with. By Anne Cassidy
Crispin Porter & Bogusky, dubbed "the craziest ad guys in America" by the US business press, is to finally launch an official assault on the UK. The expansion of the network has been much anticipated, not least because, remarkably for an agency that was founded in 1965, it can still get away with the "creative hotshop" tag. It also has a tradition of fearlessly going that extra mile beyond the taste barrier to get a brand talked about, including giving Whoppers to people in developing countries and depicting the actor Tim Hutton having dinner at Tibet's expense for Groupon.
That fearlessness doesn't always work out (both Burger King and Groupon have split with CP&B). The agency part ner Chuck Porter admits the network hasn't a good run of late, what with losing some major clients and founding partner Alex Bogusky. But, he argues, recent travails are "not relevant" to the London opening.
"Obviously, Burger King was a great client," Porter says. "But the consensus bet when we got it first was that we'd have it for eight months and we had it for eight years."He also points out the agency...