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Expedia follows an integrated approach to acquire and engage fans on FacebookExpedia soars to success on Facebook with Efficient Frontier and Context OptionalIn six weeks, Expedia accelerated its presence on Facebook by energising brand enthusiasts, attracting new brand advocates, and creating new value for partners. With a fun and innovative Facebook campaign called The FriendTrips Game, Expedia reached 1 million fans (a 750% increase) and achieved 15 to 30 times more mentions of Expedia on its wall.
This was the result of an integrated approach to acquiring and engaging fans on Facebook. Partnering with Efficient Frontier and Context Optional, the teams created, built and optimised an innovative social application and marketing campaign.
FriendTrips was an interactive Facebook sweepstake to win holiday packages. Users entered by piloting a virtual plane bound for a specific destination, and...